Venture Capital Firm Pivots & Rebrands

Converge

When you get the chance to work with some of the most well-known names in the Boston tech scene, excitement is in the room. We’ve had the privilege of working with the team at Converge before, taking them through their first initial brand identity exercise. When they reached out to us in early 2017, new team players and a reinvigorated vision called for a new visual identity system; one that exuded confidence, strength, and an accessibility to entrepreneurs deemed ready to access a wide network of invaluable resources.
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Discovery & Brand Strategy

Reinvigorating a Legacy

To kick off our brand discovery process, we worked with Converge.VC to analyze their brand identity, positioning, and messaging. The results from those exercises made it clear that while the previous brand had more of an open and friendly look and feel, the tone of the new brand took a more exclusive angle. Visual language cues took more from modern architecture and sharp edges, which ultimately influenced everything from typography and asset design.

Pinnacle

We are made up of the top experts, entrepreneurs and founders with invaluable insight and resources.

Wisdom

Our combined 30+ years of experience and capital raised show we know how to help your company.

Authority

Our legacy and network make us the venture firm you need for success.

Before & After

Typeface: Blender Pro
Color Family
Success Built on Mutual Respect

Web Presence

A New Vision Now Digital

Simultaneous to building the brand, we approached the UX phase with the intention of reflecting more than a highly experienced team and expansive network, but an institution. With a target audience of only the best and brightest entrepreneurs, we crafted a website experience that further grounded their legacy and network of resources as the best.

Onward

In the heart of the nation’s largest tech community, it’s no secret that Converge.VC expects excellence in order to give excellence. Our experience working with Converge.VC proved that to us as we collaborated on all aspects of the brand, including additional marketing materials and templates. We greatly value our relationship with the Converge team as they continue to grow as one of Boston’s finest venture firms.