Venture Capital Firm Pivots & Rebrands
Discovery & Brand Strategy
Reinvigorating a Legacy
To kick off our brand discovery process, we worked with Converge.VC to analyze their brand identity, positioning, and messaging. The results from those exercises made it clear that while the previous brand had more of an open and friendly look and feel, the tone of the new brand took a more exclusive angle. Visual language cues took more from modern architecture and sharp edges, which ultimately influenced everything from typography and asset design.
We are made up of the top experts, entrepreneurs and founders with invaluable insight and resources.
Our combined 30+ years of experience and capital raised show we know how to help your company.
Our legacy and network make us the venture firm you need for success.
Before & After
A New Vision Now Digital
Simultaneous to building the brand, we approached the UX phase with the intention of reflecting more than a highly experienced team and expansive network, but an institution. With a target audience of only the best and brightest entrepreneurs, we crafted a website experience that further grounded their legacy and network of resources as the best.
In the heart of the nation’s largest tech community, it’s no secret that Converge.VC expects excellence in order to give excellence. Our experience working with Converge.VC proved that to us as we collaborated on all aspects of the brand, including additional marketing materials and templates. We greatly value our relationship with the Converge team as they continue to grow as one of Boston’s finest venture firms.