If you plan to bike a marathon, you’d better have a really good bike.
Now, revise that statement to be about running an organization and having a well-designed website, and the sentiment would still be the same; especially when you’re Pan-Mass Challenge, the #10 peer-to-peer fundraising organization in the country. Pan-Mass Challenge has been around since 1980, and has gone on to draw 6,300+ riders from 41+ different states and seven different countries, with all donations and proceeds going to Dana-Farber and The Jimmy Fund. Over the past 39 years, the PMC’s gone on to raise and contribute $654 million to cancer research. This is no small legacy, and we at known.creative knew that when we started talking to them about a new web presence.
This was no cakewalk, let me tell you. From the start of the vigorous UX Discovery process, to the final tweaks during Q/A, the known.team was on the job, nose-to-grindstone. Throughout that process, the PMC team could not have been more fantastic working with us every step of the way. The end-result? Two custom-designed websites based off a design system of modules with their own “branded” presence—the PMC “parent” site to the Kids Ride “child” site. We built them both on Hubspot for easy-to-use CMS and inbound marketing capabilities.
So with that, we give a huge congratulations to Billy Starr and the rest of the PMC team for their site launches. You guys rock, and we hope to work with you again soon!