If you plan to bike a marathon, you’d better have a really good bike.

Now, revise that statement to be about running an organization and having a well-designed website, and the sentiment would still be the same; especially when you’re Pan-Mass Challenge, the #10 peer-to-peer fundraising organization in the country. Pan-Mass Challenge has been around since 1980, and has gone on to draw 6,300+ riders from 41+ different states and seven different countries, with all donations and proceeds going to Dana-Farber and The Jimmy Fund. Over the past 39 years, the PMC’s gone on to raise and contribute $654 million to cancer research. This is no small legacy, and we at known.creative knew that when we started talking to them about a new web presence.

With all that said, we could not be more pleased to announce the launching of the new Pan-Mass Challenge website, and its sister site, PMC Kids Ride.

This was no cakewalk, let me tell you. From the start of the vigorous UX Discovery process, to the final tweaks during Q/A, the known.team was on the job, nose-to-grindstone. Throughout that process, the PMC team could not have been more fantastic working with us every step of the way. The end-result? Two custom-designed websites based off a design system of modules with their own “branded” presence—the PMC “parent” site to the Kids Ride “child” site. We built them both on Hubspot for easy-to-use CMS and inbound marketing capabilities.

So with that, we give a huge congratulations to Billy Starr and the rest of the PMC team for their site launches. You guys rock, and we hope to work with you again soon!

Even before graduating from Massachusetts College of Art & Design in 2012, Chris Santoro wanted to start a kick-ass design agency. Fast forward to present-day, and not only has it happened alongside three close friends, but he's led the brand design for a wide variety of small to mid-sized companies and organizations. If he's not in the office, you'll probably find him shacked up in a nearby coffee shop or a ramen house.